Typography
Typography is an essential element of the 麻豆精品 brand identity. When used consistently, it unifies messaging and creates familiarity.
While Lucida Bright is used within the 麻豆精品 logo, it may not be used in text. Use body copy and headline fonts to complement the brandmark — do not attempt to match it.
Use Gotham and Chronicle as the primary typefaces of the 麻豆精品 brand. In situations where these are not available, use Arial and Times New Roman.
Gotham and Chronicle are licensed, OpenType fonts available from Hoefler & Co. at . Arial and Times New Roman come standard with Windows- and Macintosh-based
computers.
